Welcome to Future Female. We are a community promoting everyday equality for social change. Empowering humans with everyday language to reframe thinking around habitual sexism, conscious or otherwise. Through positive actions and behaviours we aim to inspire Future Females everywhere.
Future Female was born on July 2017 to empower females to use their voice in pursuit of everyday equality. We are taking action against habitual sexism by providing women and girls with tools to respond to the everyday conversations that are so often peppered with unconscious and conscious sexism.
We want to live with everyday language and rhetoric that respects all humans. Collectively we can change the social landscape to improve everyday life for humans everywhere.
The Journey so far, by founder Deborah Campbell
The big ‘why’ for launching this platform has manifested since it’s inception in July 2017, essentially because I didn’t know the real ‘why’. Yep that’s right! It was a revelation to me when the lightbulb went on recently as to the real why’. It’s personal, and multifaceted and I am still working through it. What I can share now is an insight to the journey thus far :
I wanted to give previously unheard voices a safe space to speak, to be heard. That previously unheard voice was my own. I wanted Women to stop feeling oppressed and powerless in everyday situations. That Woman was me. I wanted to help Women stand up and say that is not right. That Woman was me. I realised after #MeToo that the bullying and sexual harassment I’d had to deal with for 5 years from a previous male business partner did matter and I needed to acknowledge it and deal with it. I had packed it away neatly as ‘something that just happened’.
When the Huffington Post contacted me after #MeToo, I made a video about the situation not being right, but I skirted around it. On the first anniversary of #MeToo I was asked by Stylist Magazine to discuss how I felt a year on. The lightbulb moment. I finally got in tune with my frequency and started to really listen to myself. I was the one I’d been waiting for, to hear me and take notice of what I had to say. And by really listening and taking on board what had happened to me over those five years, meant that I made myself feel worthy that I have a voice, that I matter. And that I have something to say that people should want to listen to, and by goodness I am just getting started.
This is ‘why’ Future Female exists because I want to help others get in touch with their frequency so they can really listen to themselves, I want to say it’s ok you are heard, you matter and here are some everyday solutions you can take to be heard, to stand up, to be included and to live without fear of oppression and control.
Get involved, share your vision and action. Either in the link above through ‘YOUR STORY’, our new section where your voice can help women around the world, this can be anonymous if you wish. OR contact us to be involved in our blog series.
Spread the Future Female love by sharing your images, my heart sings when I see photos of women and girls wearing our Future Female range. We will promote you over on our Instagram feed wearefuturefemale . The range is available in our shop – link above.
The future Female we wish to see in the world is inclusive and part of human evolution.
Scroll down to see some of our Future Thinkers – women inspiring and disrupting, leaders in change.
What Does Future Female Mean to you?
I am super grateful to Anna Cascarina, Anniki Sommerville, Nicola St Louis, and Antonia Sanchez Toomey, for telling us what Future Female means to them, the early adopters of the Future Female blog series
At Future Female, we love a ‘Future Thinker’. Many of which are female, but not exclusively so. Here you can find key thinkers to get inspired by from a variety of backgrounds. Laura Bates brilliant TedX talk and her platform ‘Everyday Sexism’ paved the way for the work we are doing now.
Li Edelkoort’s Anti-Fashion Manifesto provokes thinking about the future of fashion design and consumption. Dame Ellen MacArthur is thinking big and developing ‘The Circular Economy’ dubbed the 4th Industrial revolution.
Can Feminists and Non-Feminists Agree On Gender Equality?